Billboard reports that Swift moved 700,000 copies of Reputation on its first day out, and that it's basically guaranteed to crack a million in sales by the time release week is over.
This means that Reputation sold more in a single day than Kendrick Lamar's DAMN. — the previous top-selling debut of the year, which cleared 603,000 album units in its first week of release — did in seven.
If Reputation (or more, let's be real, when) debuts at No. 1 on the Billboard 200, it'll be her fifth album to do so; if it sells $1 million in its first week, it'll be her fourth to do that, and also clinch the title of best-selling album of 2017 to date in the process. (Her buddy, Ed Sheeran, currently holds that distinction as ÷ has sold 909,000 since its release on March 3.)
Congrats are in order — but it appears that this is just the beginning of celebrating Reputation's triumph.