SM Entertainment is a major driving force in K-pop today, and they've set that in stone with SMTOWN MUSEUM.
Their very own K-pop museum is set to open to the public on May 4th, presenting a stunning variety of attractions — compiling archives of albums by SM artists, costumes, props, merch shops, along with opportunities that will allow visitors to get a peek into the production process of SM's sprawling and talented team.
With advanced tech comes advanced opportunities, and you'll get to "meet" your favourite artists through Augmented Reality technology (where you can even take a selfie with them).
So far, we've learned that:
The museum is located on the third floor of SM's multi-culture complex, SMTOWN COEX Artium — right in the heart of Gangnam-gu, Samseong-ro, Seoul — and tickets have already been flying over online sales. Get yours here.