Produced for the track “This Song Saved My Life” from the album Get Your Heart On!, the powerful lyrics were crowd sourced from Simple Plan’s fans on Twitter with a handful of fans invited into the recording studio to contribute vocals on this ground breaking collaboration. Following the exclusive premiere on MTV Asia, the video will be released globally across all of MTV’s platforms in 168 countries, which will reach more than half a billion households worldwide.
The Simple Plan music video represents an innovative and creative way to fuse musical content with MTV’s pro-social messaging. “Freedom comes from knowledge,” is the powerful message of the gripping four minute video that takes viewers inside the emotionally charged story of young people trapped and forced to work in a textile factory set in Asia. The young victims suffer abuse among horrendous conditions. Seemingly, all hope is lost until one of the workers hatches a plan that ultimately brings freedom for all the young workers in the factory and justice to the factory operators.
“Last May, we had the privilege to travel with the MTV EXIT team to Sapa, Vietnam to shoot a documentary on victims of human trafficking and got to witness firsthand the absolutely devastating impact these horrible crimes can have on young people. We hope that, together with our fans, we can help bring awareness about this difficult situation and that this music video can help MTV EXIT and other great organizations working in the region to empower young people with knowledge,” said Simple Plan.
The music video is the fourth in a series of award winning collaborations to amplify the dangers and impact of human trafficking that launched in 2008 with Radiohead for the track “All I Need,” followed by a video with The Killers in 2009 by David Slade (“Twilight: Eclipse”) for the song “Goodnight, Travel Well,” and the 2010 “MK Ultra” video with Muse.
Simple Plan also humbly said, “We are very proud to team up with MTV EXIT in their ongoing campaign to end human trafficking and exploitation. Helping out young people in need is the central mission of our own charitable efforts with the Simple Plan Foundation and this collaboration with MTV EXIT gives us a chance to get involved and try to make a difference.”
Copyright : MTVAsia.com