There’s a fashion line based on SpongeBob Squarepants, and it’s glorious

16 April 2018

Making its long-awaited debut in Malaysia, Nickelodeon unveiled the SpongeBob Gold fashion collection at Penang Fashion Week 2018 on April 14th. This marked the largest SpongeBob Gold designer showing to-date, and it's a beauty.

Five internationally celebrated designers — Jonathan Liang (Paris), Kev Yiu (Hong Kong), Illiza Ho (Taiwan), Carven Ong (Malaysia), and Bon Zainal (Malaysia) — showcased their interpretations of the essence of SpongeBob Gold on the runway.

These look regal AF, but they're also playful and, more importantly, colourful. We'd love to try these on our days off!

Claire O'Connor, Vice President of Consumer Products and Retail Marketing, APAC, Viacom International Media Networks, had this to say: "The appeal of SpongeBob Gold is far-reaching and it is heartening how this has culminated in Malaysia, with the largest SpongeBob Gold showing of fashion designers in the world undertaking SpongeBob Gold creations on a single runway, underscoring how timeless this character is."

This fashion activation has also incorporated a charitable slant for underprivileged kids initiated by Gurney Paragon Mall, organizer of the Fashion Week — three children will be sponsored by Gurney Paragon Mall and gifted with specially commissioned SpongeBob Gold outfits.

To-date, SpongeBob Gold fashion activations have been introduced in the United Kingdom (London), Brazil, Colombia, Indonesia, Mexico, Singapore, Spain, and now Malaysia.


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