Learn the facts behind The Sam Willows’ heartfelt ‘Robot’

6 July 2018

In many ways, 'Robot', the outstanding single by Singaporean pop group — and our Asia Spotlight artists for the month — The Sam Willows, serves as the emotional core of their new album I Know But Where, which is officially out today.

A song that deftly handles themes of depression, told from an outsider's perspective, 'Robot' is matched by an equally intense music video.

A single that has already raked in millions of streams online, it's clear 'Robot' is the group's big leap forward in emotional resonance — exuding empathy and sensitivity through pop.

Here are some facts behind the song, and watch their stripped-down performance of the song below.

  1. The band shot some of the group shots in a kitchen under renovation for the music video
  2. The extras in the body bags are theatre students
  3. The illustrated cover art was done by Farhana Hossain, a Boston-based animator and illustrator (and friend), who also designed the very first "The Sam Willows" logo.
  4. The song tackles the themes of depression and dehumanization, from the perspective of an empathetic loved one or friend
  5. The 'futuristic gun' is actually Narelle's hairdryer
  6. 'Robot' was released in February 2018 as part of a dual-drop, along with the band's other single 'Papa Money'
  7. The song was written and produced in Sweden, where the band wrote most of their latest sophomore album
  8. The band originally toyed with the idea of using the robot emoji as the official title for the song, but ultimately decided the word 'Robot' itself would have a better impact.

Catch The Sam Willows live in Singapore at Hyperplay, an esports and music festival at Singapore Indoor Stadium on August 4–5, with CL, Nick Jonas, Alessia Cara, Slot Machine and Afgan! Learn more at hyperplay.sg – see you there!
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