The clip, which premiered Monday night (February 6) on MTV, features only the Black Keys (and various members of their road team) doing what they do best: playing live, in gloriously gritty fashion. It's not only a nod to their roots — for close to a decade, they hammered out gigs (and miles) aboard a rusty van — but it's a powerful reminder to their detractors that they are, first and foremost, a positively killer live act.
Of course, it was also probably a matter of necessity. The Black Keys are rather busy these days, what with their smash album and world tour, so shooting a live video (in part during their MTV Hive-sponsored El Camino release party at New York's Webster Hall) undoubtedly made their management happy, but you get the feeling that Dan Auerbach and Patrick Carney probably delighted in making a concert clip. After all, it fits rather nicely with their anachronistic ways. Of all the monster rock acts currently lumbering, the Black Keys seem the most natural fit for a live video. No bells or whistles, no special effects, just a band, a stage and some grainy footage. It's easy.
So while "Gold" may be lacking in all those things (not to mention odd, inbox-baiting cameos), it is by no means a lesser video. If anything, it represents everything that makes the Black Keys the band they are — hard-charging, unpolished and seemingly not-of-this-era, indebted to their past yet still pushing forward and always determined to do things on their own terms. Big-selling album and high-profile second single be damned, the Black Keys just want to do it live and do it loud. It's what got them here, after all.
Copyright : MTV.com