Viacom International Media Networks (VIMN), a unit of Viacom Inc (NYSE: VIA, VIA.B), today announced that the tenth annual MTV Video Music Awards Japan (VMAJ) will be staged as a live international music television event to benefit the Japanese Red Cross entitled MTV VIDEO MUSIC AID JAPAN.
MTV VIDEO MUSIC AID JAPAN will be broadcast live Saturday, June 25 to more than 30 million homes on MTV Japan, MTV Korea, MTV China and MTV Southeast Asia. A special one-hour version of MTV VIDEO MUSIC AID JAPAN will air on MTV channels worldwide to over 550 million homes as an installment of MTV’s weekly live music series, MTV WORLD STAGE.
“This decision was a simple one – shift the focus to aid and recovery, and use music to inspire and activate our viewers to help the Japanese Red Cross,” said Indra Suharjono, Executive Vice President and Managing Director, VIMN North & Southeast Asia.
Hosted by Japanese pop sensation AKB48 and featuring live performances from international, regional and Japanese artists, the staging of MTV VIDEO MUSIC AID JAPAN will be the culmination of MTV Japan’s MUSIC OF HOPE campaign, the channel’s multiplatform response to the March 11 earthquake and tsunami. Designed to inspire and rally young people to contribute time or funds to recovery and rebuilding efforts, MUSIC OF HOPE will feature inspirational music videos, live performances, artist interviews, exclusive news and stories about artists and young people who have been impacted by the disaster. MTV VIDEO MUSIC AID JAPAN will be held at Makuhari Messe in Chiba Prefecture.
Shigeo Numakura, Senior Vice President and Managing Director, MTV Networks Japan, said, “People around the world are hoping that Japan will recover from this disaster quickly. Working closely with the music industry as well as our official partners, MTV Japan is striving to make MUSIC OF HOPE and MTV VIDEO MUSIC AID JAPAN television events that use music to encourage rebuilding efforts."
Official partners of MTV VIDEO MUSIC AID JAPAN are Sony Ericsson Mobile Communications Japan, Inc., DAIICHIKOSHO CO., LTD., GyaO Corporation, MORINAGA MILK INDUSTRY CO., LTD. and MICARD Co. LTD.
MTV is the world’s largest television network and the leading multimedia brand dedicated to youth culture. MTV can be seen globally in more than 600 million households in approximately 160 territories and 34 languages.