Kendall Jenner finally addresses Pepsi ad controversy: 'I felt so f**king stupid'

4 October 2017
Back in April, Kendall Jenner starred in a v. controversial Pepsi advert, which faced MAJOR backlash online.

The company ended up pulling the ad from air, after they were accused of trivialising Black Lives Matter and appropriating the resistance movement for commercialised purposes.

Well, the supermodel has finally addressed her involvement in the commercial.

In KUWTK, Kendall told her sis, Kim K, she was super upset about the whole thing, and matters got worse when Caitlyn Jenner spoke publicly about the controversy.

"I have always had Caitlyn's back," Kim said. "But she is a liar. She is not a good person."

"I trusted everyone, I trusted the team. After I saw the reaction and I read what people had to say about it, I most definitely saw what went wrong," Kendall shared.

"I completely shut down. Someone calls me with more bad news every five minutes. It's so stressful. What upsets me the most is that Dad brought up the commercial. … She doesn't actually know what happened. She just like, word-vomits."

"I just feel really, really bad," she continued. "I feel really bad that anyone was ever offended. I feel really bad that this was taken such a wrong way. I genuinely feel like s**t. I have no idea how I'm going to bounce back from it. I don't even know what to do."

"I would never purposely hurt someone, ever. I would have never done something like this," she added.

"You don't know when you're in the moment … I felt so f—ing stupid. The fact that I would offend other people or hurt other people was definitely not the intent. That's what got me the most."

Watch the clip below (skip to 1:36):

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