NEW YORK — Before he was a platinum rapper or superproducer, Dr. Dre got his start in the 1980s as a DJ for the World Class Wrecking Crew, so when it comes to the wheels of steel, the Good Doctor knows a thing or two.
Maybe that's why Beats by Dre snagged David Guetta to help develop the company's new Beats mixr headphones, designed specifically for DJs. In fact, Guetta and the new DJ headphones have inspired Dre so much that the hip-hop luminary is considering returning to the decks.
"He's passionate about what he's doing," Dre said of Guetta. "I flew all the way to Ibiza, Spain, to check him out, and I saw the show that he put together, and I was blown away, so who better to represent our DJ headphone?"
"Who has helped DJs more in the world than David Guetta?" Interscope Chairman Jimmy Iovine chimed in.
Guetta's Ibiza show clearly left an impression on the Chronic producer and rapper, who saw more than just a DJ, but an artist at work. "From the beginning, just the energy that he brought and all the effects that he had," Dre recalled. "He wasn't just DJing and spinning records; he put on a show, and I took that home with me. I fell in love with the show."
It's no secret that Dre has been fine-tuning is long-awaited Detox album, but what fans may not know is that the former N.W.A producer has at least thought about returning to the DJ booth. "I've actually been talking about it a little bit; dusting my hands off and getting back in the DJ scene," he said. "We'll see what's up with that in the future."
Meow follows on the heels of Perry's successful Purr fragrance, which she debuted in July, wearing cat ears to the launch party in Toronto. Earlier, she had pulses pounding when she slipped into a body-hugging catsuit and posed provocatively with a giant pink ball of yarn in promotional ads for the perfume.
Perhaps Perry will use her upcoming video, for new single "The One That Got Away," as a platform to give fans a sneak peek at the packaging for the fragrance.