Talk about a powerhouse lineup! Big Bang’s Seungri is teaming up with Norway’s Alan Walker, Hong Kong’s Nicholas Tse, and China’s Chris Lee as part of Liquid State, a hot new EDM label from Sony Music Entertainment and Tencent Music Entertainment. Liquid State and its star-studded roster were launched yesterday, January 31, in Hong Kong, where the label’s East-meets-West vibe is a natural fit. Through this collaboration, Sony and Tencent plan to raise Asian and other international artists up to the global scene.
Other acts under the label include Zhu (US), DJ Lizzy (China), Junkilla (Korea), Hollaphonic (UAE), and a trio of DJs – Milky, TPA, and Glory – from Seungri’s own label, Natural High Records.
What can fans expect from Liquid State? Here’s a taste of what some of their talents can do:
Seungri, best known for being part of one of the most influential K-Pop groups in the world, Big Bang, also has a stellar solo career, with his single Gotta Talk to U peaking at 3rd on the Gaon Chart.
Alan Walker is the global superstar best known for his hit Faded, which has been streamed over 1.6 billion times since its release. Recently, the 20-year-old Norwegian turned out All Falls Down, a collab with Noah Cyrus and Digital Farm Animals, and it’s already gotten 65 million views on YouTube in just 3 months.
Nicholas Tse is an award-winning singer and actor who is also known as one of Hong Kong’s top food critics. The Biggest Love, the theme song to the movie Fire Hero, is one of his most-streamed music videos online, with nearly 3 million views on YouTube alone.
Singer, songwriter, and actress Chris Lee is major force in China, becoming one of the most-clicked artists on Toutiao. Her latest single, Liu Xing, has garnered more than 2 million views in a little over 2 months.
“With the formation of Liquid State, our goal is to create an unmatched culture exchange between the East and the West through the power of electronic dance music,” explains Cussion Pang, CEO of Tencent Music Entertainment Group, China’s biggest online music service. “It is a music genre like no other, and together with Sony Music Entertainment, we aim to build a win-win solution for all of our stakeholders and believe that the collaboration will give birth to some truly memorable moments in both the music and culture sectors for years to come.”
Denis Handlin, AO, Chairman & CEO, Australia & New Zealand and President Asia of Sony Music Entertainment, added, “These are exciting times for the music industry and Liquid State has been created to support and enhance the discovery and development of electronic and EDM talent across the Asia region. Together we will make Liquid State the destination for a wide range of highly talented new and established global and local artists.”
With a staggering lineup of talents that’ll only grow bigger from here on out, Liquid State looks to be the premier EDM promotion in the region, with tours, club events, and exclusive experiences being planned for 2018.
Keep an eye out for awesome new stuff from Liquid State later throughout the year.