July 22, 2008

SEA Super Group 'Project E.A.R' To Debut At 2008 MTV Asia Awards

By News Desk

MTV Asia announced today that Asian super group Project E.A.R (East Asian Revolution), has been added to the existing line-up of international and regional artists who will be performing at the 2008 MTV Asia Awards on August 2.

Project E.A.R. is a collective of like-minded musicians from Southeast Asia who had taken the opportunity to showcase their very first collaboration on MTV. Their debut performance at the MTV Asia Awards will feature a medley of songs performed in five different languages from the region (Bahasa Indonesia, Bahasa Melayu, English, Tagalog and Thai), fusing various genres of music. The super group is made up of members from Ahli Fiqir (Singapore), Pop Shuvit (Malaysia), Saint Loco (Indonesia), Slapshock (Philippines), Silksounds (Thailand) and Thaitanium (Thailand).

Aiming to break the geographical boundaries and sharing their music beyond their own backyards, Project E.A.R's ultimate goal is to showcase Asian music on a global platform. MTV is proud to provide the pan-regional platform for the band to reach out to all the young music fans in Asia.

"MTV is about music, creativity and youth culture. Besides popular international artists, we are always committed to showcase the best in Asian music. With the MTV Asia Awards, we are pleased to provide a platform for Asian artists to work together and are thrilled to contribute to the formation of Project E.A.R. We're looking forward to a show-stopping performance from them. This collaboration marks a new chapter in the Asian music scene and we will continue to look at new platforms to promote Asian music to the rest of the world," said Silvia Goh, Executive Producer of MTV Asia Awards / Vice President, Multiplatform Content, MTV Networks Asia.

"The main focus of this performance and of Project E.A.R is to showcase artists from the region working together as one with the goal of taking Asian music onto the global stage regardless of cultural and religious boundaries. Project E.A.R is not something new as all of us have worked together in some capacity be it musically or through onstage collaborations. As such, what better platform could there be than the MTV Asia Awards to officially launch the collective. August 2 2008 is ground zero people! The revolution has begun!" said Moots! from Pop Shuvit, one of the founding bands behind Project E.A.R.

From Singapore, Daly of Ahli Fiqir will be bringing his fast and swift rapping style to the performance. By merging the art of rhyming in the Malay language with the modern hip hop beats, Ahli Fiqir plays an important part in introducing Singapore's unique culture to music lovers.

Pop Shuvit is one of the nominees for Favourite Artist, Malaysia at the 2008 MTV Asia Awards. Formed in 2001, the band is known for their blend of hip hop and rock. The band opened for My Chemical Romance's concerts across Malaysia, Hong Kong and the Philippines.

Bagging almost all the accolades and awards for their debut album Rock Upon A Time, Saint Loco has cemented their position as one of the top rock groups in Indonesia. Joining Project E.A.R from Saint Loco is Joe, who will be contributing his vocals to the performance.

No stranger to the MTV Asia Awards, Thailand's Thaitanium will be taking the stage again after their stellar performance with Simon Webbe at the 2006 MTV Asia Awards. Kan, Way and Day will represent Thailand in the super group.

Also hailing from Thailand is Silksounds. Having already worked with Thaitanium in Thailand, Dandee from Silksounds is venturing further this time round, hooking up with the best of Southeast Asia.

Jamir and Lean of premier rap metal band Slapshock of the Philippines will also be part of the collaboration. Known for constantly challenging themselves and pushing the boundaries of the music they create, Slapshock is proving to have much more to offer to music fans in the region.

The 2008 MTV Asia Awards will be aired on Malaysia's Astro Channel 713 and StarHub Channel 20 on August 2 at 11pm and repeats August 3, at 11am and 8pm.

Official partner sponsors for the 2008 MTV Asia Awards are edc by Esprit, Tourism Malaysia and Genting - City of Entertainment. The 2008 MTV Asia Awards is unleashed in Malaysia by Xpax.

More performers and awards presenters will be announced in the coming weeks.