March 26, 2008

Move Your Lips Campaign

By News Desk

MTV and The Body Shop have launched the 'Move Your Lips' campaign, selling a new Limited Edition Guarana Lip Butter to raise fund.

Proceeds from every Guarana Lip Butter sold go directly to the Staying Alive Foundation funding HIV awareness and prevention for young people around the world.

In Singapore, a portion of the funds raised will go to local charity Action For AIDS as well.

While many young people believe HIV will never touch their lives, globally over 40 million people live with HIV and AIDS - shockingly, half of all new HIV infections are among young adults under 25.

MTV is supporting the 'Move Your Lips' campaign by running advertisements across all its networks in 160 countries to further educate young people about HIV/AIDS.

MTV and The Body Shop have together raised £430,000 towards the Staying Alive Foundation to-date. The funding went directly to the Staying Alive Foundation Awards, giving small grants to 85 young people to mobilise HIV prevention efforts - educating their peers and influencing and inspiring others to think about HIV/ AIDS.

You can make a difference and 'Move Your Lips' about HIV/ AIDS, the greatest epidemic the world has ever faced.

Log on to any of the below websites to find out more about the campaign, or step into your nearest The Body Shop store, and with your purchase you can make a real and positive impact on lives all over the world.

http://www.moveyourlips.com
http://www.staying-alive.org
http://www.afa.org.sg
http://www.thebodyshop.com.sg

Now retailing at S$10.90 in Singapore and RM26 in Malaysia.

New Limited Edition Guarana Lip Butter has a unique formula to restore moisture levels and protect delicate lips, plus contains guarana berry from the Amazon Basin in Brazil. Guarana berry is renowned for its stimulant and energy-enhancing properties and natural antioxidant properties. For ultimate moisturisation, this Lip Butter contains Community Trade shea butter from Ghana and beeswax from Zambia, both ingredients sourced through The Body Shop fair trade programme.

Move your lips, get talking and prevent HIV today.