March 06, 2008

EA Play Launches In Singapore

By News Desk

Gamers, here's an event you wouldn't want to miss. Electronic Arts Inc., the world's leading interactive software company, will be launching EA Play at Marina Square's Central Atrium on 15-16 March 2008.

EA Play will showcase the latest games from the company and both friendly and competitive game-play will be encouraged between both casual and hardcore gamers for them to experience new games first hand.

EA Play will also host the finals of EA's Crysis™ Asia Pacific Tournament, as well as the tournament finals for Command & Conquer™ 3: Tiberium Wars Top players from Australia, Hong Kong, India, Japan, Korea, South Africa, Taiwan and Thailand will join their Singaporean counterparts to vie for the grand championship titles. For the loyal Command & Conquer fans there will also be a preview of the highly anticipated game Command & Conquer™ 3: Kane's Wrath as well as other game play-offs where participants can compete to take home a piece of the S$10,000 prize money pool when they play FIFA 08, NBA Street Homecourt, Need for Speed™ Prostreet and Skate

Rules for all competitions can be found at www.ea.com.sg. Registration can be done online at www.ea.com.sg/eaplay08 and participants will be contacted in advance on their scheduled competition times.

Entry to EA Play is free for everyone and the event offers three different areas - EA Gamezone, EA Champs and EA Screen. Complementing the tournament frenzy, players can clamor to experience hands-on demo sessions for upcoming title Command & Conquer™ 3: Kane's Wrath, as well as try out EA's latest releases such as FIFA Street 3, Burnout™ Paradise, Army of Two™ and many more.

EA Screen will provide visitors a chance to interact with EA's game producers hailing from the studios, and unveil the hugely anticipated SPORE™ Creature Creator demo version to gamers for the first time in Asia.

"EA has, in the past few years, created a strong bond with our local gamers through community events. To cater to the growing following of our games, this year's EA play will undoubtedly be the consumer gaming event of the year both in terms of scale and in content," said Christopher Ng, General Manager, Publishing, EA Singapore.